MARKETING FOR GEN ALPHA: WHAT COMES AFTER GEN Z

Marketing for Gen Alpha: What Comes After Gen Z

Marketing for Gen Alpha: What Comes After Gen Z

Blog Article

Introduction


Gen Alpha—those born after 2010—are the first truly digital-native generation. By 2025, brands are beginning to court this next-gen audience.



Key Characteristics




  • Grew up with voice assistants, AR, AI




  • Use YouTube > TV, Roblox > Facebook




  • Value diversity, inclusion, and interactivity




  • Prefer immersive content over passive scrolls




Marketing Strategies That Work




  • Gamified Experiences: Launch AR filters, mini-games, rewards




  • Short-form Video: Gen Alpha loves 15-30 sec TikTok-style content




  • Co-creation: Let them remix, edit, or build with your brand




  • Education = Entertainment: Learning disguised as fun is gold




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Conclusion


Brands that connect with Gen Alpha early are setting themselves up for 10+ years of loyalty. The time to adapt is now.

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